Not a marketing summary — a real breakdown of how each part of ADVSMS works, what data it uses, and what you actually get on the free tier versus Insight SEO.
ALWAYS FREE
The live dashboard
Every property linked to your Google account is queried directly against the Search Console API on each visit — not a stale export, not a weekly snapshot. Results are cached for a few minutes per session to keep the interface fast, with a manual refresh button when you need the absolute latest numbers. There is no site limit and no time limit: this tier stays free permanently, for every property you manage.
📊 Overview
Clicks, impressions, CTR and average position over a 7/28/90-day window you choose, with a trend chart showing the daily trajectory so you can spot inflection points at a glance.
🔑 Keywords
The full query list behind your traffic, sortable by any column client-side — no page reload needed to re-rank by clicks, impressions, CTR or position.
📄 Pages
Top URLs by traffic for the selected period, same sortable-table behavior as Keywords, with each row linking straight through to the live page.
🌍 Geo & Device
Traffic broken down by country and by device type (desktop, mobile, tablet), useful for spotting a mobile-specific ranking or CTR problem that an aggregate view would hide.
🏠 All sites
A portfolio view across every property at once, each with a compact sparkline showing its recent trend — built for anyone managing more than a couple of sites.
PER-SITE UPGRADE
Insight SEO
Insight SEO is activated per site, not per account: your plan grants a number of slots (1 included free, more via paid packages), and you choose which sites use them. The moment a site is activated, the system automatically pulls in its last 90 days of history in the background — no manual export or wait required before the analysis tabs below start working.
🎯 What to do today
A single prioritized list aggregating signals from Content Decay, Striking Distance and open Alerts, ranked by estimated impact — the answer to "where do I start" without opening five separate tabs.
📉 Content Decay
Compares clicks over the selected period against the equal-length period immediately before it, flagging pages with a significant drop. Thresholds automatically relax for newer or lower-traffic sites so real signal still surfaces instead of an empty tab.
📈 Emerging Keywords
Surfaces queries that are brand new or growing sharply period over period — often the earliest signal that a piece of content is starting to gain traction before it shows up anywhere else.
🚀 Striking Distance
Lists queries currently ranking in position 8 through 20: close enough to page one that a title tweak, an internal link, or a content refresh has a realistic chance of moving them, with an estimated potential-clicks figure per query.
🔍 Why did I lose traffic
Pick any two comparable periods and get an automatic breakdown of the loss into four causes — disappeared URLs, position drops, falling search demand, or lower CTR at the same position — instead of guessing from a single aggregate chart.
🔔 Proactive Alerts
A daily automatic scan compares fresh data against recent history and opens an alert the moment a query disappears or drops sharply — delivered as an email digest, not something you have to remember to go check.
📋 Changelog
Log any SEO change — a new title, an internal-linking pass, a migration — with a date, then measure its real before/after impact on clicks, impressions, CTR and position across a 7, 14 or 28-day window.
🔎 Indexing
Coverage status for every known URL, grouped by state instead of one long flat list, plus an on-demand spot check against any single URL — answered live by Google, not from a cache.
⚔️ Cannibalization
Detects queries where two or more of your own pages receive clicks simultaneously — a sign they may be competing against each other rather than Google clearly favoring one — and shows which page currently leads.
UNDER THE HOOD
Platform & security
🔒 Read-only by design
The only Google permission requested is read-only Search Console access plus basic profile info. Nothing on your site or in Search Console is ever written to, and access can be revoked anytime from your Google account.
💳 Simple checkout
Pay by bank transfer (activation confirmed within 1-2 business days) or PayPal (instant activation). Billing details are saved once and reused automatically on every future order.
🌐 Fully bilingual
English and Italian across the entire interface — and transactional emails follow the same language your account is set to, not just what you see on screen.
⚙️ Actively operated
Daily automated data ingestion, alert scanning and indexing checks run on schedule, with an internal admin view tracking orders, users and site activations — this isn't a static tool left to drift.
Free vs. Insight, side by side
Free
Insight SEO
Live dashboard (Overview, Keywords, Pages, Geo & Device)
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